WHO WE ARE

Media Smart Youth (MeSY) Ethiopia is a youth-powered ecosystem dedicated to building resilience against misinformation. We are a non-governmental, non-partisan consortium built on the principle that the solution to youth-targeted misinformation must be entirely youth-led.

In Ethiopia, a nation with a median age of 19.5, the recent expansion of digital media has created both opportunities and challenges. We empower youth to be smart, critical, and positive contributors in the digital space.